Open Air Group (OAG) completes a transaction and joins Ultracom to the group. Ultracom is a Finnish developer and suppliers of equipment and software for dog tracking. Ultracom will now join forces with Tracker and together create a strong Nordic platform for digital hunting experiences and tracking solutions.
Tracker, a part of OAG, is a provider of mobile positioning systems for hunters with more than 100 thousand active users in the Nordic region. Alliance with Ultracom is a clear step towards the ambition to develop and offer the best mobile social platform, with the most user-friendly and most reliable connection possible for hunting teams, available on the market.
Open Air Group (OAG) completes a transaction and joins Ultracom to the group. Ultracom is a Finnish developer and suppliers of equipment and software for dog tracking. Ultracom will now join forces with Tracker and together create a strong Nordic platform for digital hunting experiences and tracking solutions.
Tracker, a part of OAG, is a provider of mobile positioning systems for hunters with more than 100 thousand active users in the Nordic region. Alliance with Ultracom is a clear step towards the ambition to develop and offer the best mobile social platform, with the most user-friendly and most reliable connection possible for hunting teams, available on the market.
Ultracom has a very strong market position, founded on a loyal customer base and product development and innovation at the core of the company. We see this as a strategic alliance between Tracker and Ultracom, where the ambition is to use the strengths of each company and together create the best possible solution for a social, safe and exciting hunting experience for all hunters in the Nordics and in Europeâ, says Markus Salmenpohja, CEO, Tracker.
The match between Tracker and Ultracom is perfect and we are convinced that the joint competence, experience, R&D capacity and sales operations between these two organisations will allow for a very exciting journey ahead, says Camilo Sjödin, CEO, Open Air Group
Open Air Group
Open Air Group is a holding company currently active in Sweden, Finland and Norway consisting of the brands Chevalier, Tracker, Alaska 1795, Burrel, Valio as well as the retailers Widforss.se, Widforss.no,
Retkitukku.fi and Koiravaruste.fi. OAG is also a minority owner of Swedish outdoor brand Garphyttan. The group has a strategy based on growth from organic sales development and acquisitions and generated a turnover of more than SEK 500m in 2020. The goal is to become the market leader in the Nordic region with a focus on product development and sales within hunting, dogs and outdoors.
Ultracom Oy
Ultracom Group Oy was founded in 1994 and consists of two companies: Ultracom-Group Oy and Ultracom Oy. The group specializes in wireless data transmission and has
extensive experience in developing demanding information systems and technical platforms. Ultracom has 20 co-workers and its head office is located in Kempele, Finland. Groupâs net sales in 2020 is expected to reach approximately EUR 5.5 million.
Tracker Oy
Open Air Group is a holding company currently active in Sweden, Finland and Norway consisting of the brands Chevalier, Tracker, Alaska 1795, Burrel, Valio as well as the retailers Widforss.se, Widforss.no,
Retkitukku.fi and Koiravaruste.fi.
